Whether to do or not to do, that’s the difference, I guessed.
Today, we visited Brown Paper Tickets which provided quality ticketing service for ticket sellers and buyers with the smallest service fees in the Industry. With their service, ticket sellers can use a lot of useful services (for example, 24/7 internet and phone orders, sales tracking etc.) with cheaper expenses, and buyers can buy the tickets cheaper and have access to a toll-free number 24 hours a day to support.
The company had been generated by the question “why are tickets so expensive ?”. And it grew a Not-Just-For-Profit (not non-profit) company to repair the ticketing industry which a few giant companies dominated the market. To reconnect the relationship between ticket seller, buyer, community and other stakeholders, people of BPT kept the principley Not- Just-For-Profit – Ethics, Community, Individual, Environment are important as equally as Profit.
Though there may be a difference between U.S. and Japan, I didn’t have any doubts about the price of tickets in my life till today, so that’s the first point I felt great.
The second was still more important – to do practically. When BPT was born, the huge giants dominated the ticketing industry. In conservative perspective, there’s few possibility to compete them. But they have started, sustained till today, and fix the industry gradually !
For the repair of the industry, BPT must face the giants directly in the future. What will happen then ? There’s no clear answer but I guess people will be able to choose the way at that time. That’s “Fair”.
BPT calls themselves as “fair-trade” ticketing company. I guess it is true.