Jonathan Scherch is involved in many sectors exploring, designing, consulting and teaching. Since last few years he has been greatly involved in bamboo based promotion from farm to factory to marketing. He is focused on integrated resource systems for sustainable community and economic development projects. The hike in fuel prices leads worries to all and he is keen to develop systems that works for all age groups, geographic locations and regions. Not only farmers need to grow food but all those who eat food need to show a concern before we face a situation of hunger. To cope with the increase in fuel and ultimately food prices we need to start becoming more social and responsible in changing our habits and habitats. Let us grow happiness………